About this course
An introduction to how organizations understand customers and bring products to market: segmentation, branding, pricing, distribution and digital marketing.
Sections
Fall - Section A
4 Aug 2026 – 4 Feb 2027
In progress46 seats left
- Timetable
- Wed, Fri 11:00–12:30
- Where
- On site · Business School, Auditorium
Lecturers
- Hira ZafarMarketing and consumer behavior
- Semester fee in 4 parts: PKR 110,000 in 4 monthly installmentsPKR 27,500 · PKR 27,500 · PKR 27,500 · PKR 27,500